ATTENTION: “Entrepreneurial Type” Business Owners:

Here’s How To Get The UK’s Top Business Cash Flow Generation Expert™ To Trigger Extremely FAST  Cash Flow Surges Into Your Business…

From: Michael Silk.
The U.K.’s Top Business Cash Flow Generation Expert ™

Dear Business Owner,

People like Peter.

Here’s what I mean:  

A while back a client (called Peter) contacted me late one evening.

He was in a panic.

He was involved in a new cash-strapped, start-up company that was about to begin selling a product online.

Not that it matters much… but… the product was this weird looking electronic device a person can use to “dump” the “negative mind chatter” they have lurking in the dusty recesses of their subconscious mind.

Anyway, the reason “Peter the Panic” contacted me is this: The company that produces this electronic device was running an online promotion to launch their product (at roughly £400) on the following Thursday (only 5 days away)… and… Peter wanted me to work my “marketing magic” to make a BIG splash in the marketplace.

Well, I helped “Peter the Panic” out… and... put together a marketing promotion in just…

3-Days!

Was it any good?

Was it ever!

From the product launch (sometime on the Thursday) to the end of the upcoming Sunday my marketing promotion ignited a “buying frenzy” and made that start-up, cash-strapped company…  

£81,671.12 In A “60-Hour Window”

Not too bad for 3-days work!

And you could say the small band of people (including Peter) involved in that product launch were rather pleased with the amount of money my marketing promotion pulled in.  

After all, £81,671.12 is more money than 95% of start-up companies make in 3-years!  

Would you like to know how so much revenue was generated so fast?  

Well, as you’ve no doubt guessed, the answer lies in the use of what is to many business owners, an unconventional cash flow generation strategy.

This unconventional cash flow generation strategy is called...

Joint Venture Marketing

Do you know what joint venture marketing is?

 If you don’t (and even if you do) I am now going to expound upon the concept of joint venture marketing with a hypothetical (yet still realistic) scenario. And I’m going to do this for 2 reasons:

 REASON 1): To deliver unprecedented value to you right here on this page. This way, you can take the “thrust” of the joint venture marketing information I’m about to share with you to generate “found” cash flow revenue into your own business. And do so, without ever paying me a penny.

 REASON 2):  So you can get a good “feel” for the kind of cash flow generation strategies I bring to the table as part of my Cash Flow Consulting™. This way you can determine if my ideas “gel” with you... or... take you so far “outside your comfort zone”...

You’ll Decide Working With Me Would
Scare You Half-To-Death

In other words...

The example scenario below (illustrating how a business owner can profit from joint venture marketing) will be like a giant meat cleaver cutting a dividing line between those that are “turned on” to my style of marketing... and those that are not.

You get the picture.

Now, obviously (until I talk with you) I don’t know exactly what business you’re in. But for illustrative purposes, let’s say you own a jewellery shop.  

And let’s further assume you’re hurting for business.  

Well, you could throw money at conventional style print media advertising (such as local newspaper advertising). Or possibly even decide to sink your advertising budget into “broadcasting” your business over the radio.  

However, you may think very differently about where to marshal your “advertising budget” after reading the rest of this webpage.

See what I recommend you at least look into is setting up a joint venture with a non-competing business.  

More specifically, setting up a joint venture with a non-competing business that is already servicing the type of customer you would ideally like to attract to your place of business.  

And so, if you were the owner of a jewellery business looking to set up a joint venture with a non-competing business already servicing the type of customer you would like to attract, then, a good example of the type of business you would want to contact could be, say, a local up-scale dry cleaners.  

Following along with this line of thinking -- to generate additional cash flow for your particular business, you could (and should) contact a non-competing business already servicing your ideal customer... and...

Set Up A Co-operative Joint Venture

Let me explain further:

Let’s assume (again for illustrative purposes) the owner of a jewellery business is looking for ways to generate more business. And let’s also assume there exists in the same town an up-scale dry cleaner who already has a list of 5,000 customers – most of whom are extremely happy with the excellent service the dry cleaner provides.  

Well, if that were the case, the jeweller could pen (on behalf of the dry cleaner) what’s called an endorsement letter. And the purpose of that endorsement letter would be to extend to the dry cleaner’s customers some kind of exclusive offer on the jeweller’s jewellery.  

For example, if Christmas was approaching (a “make or break time” for many jewellers), the jeweller could get the dry cleaner to send his 5,000 or so customers a letter “thanking” them for their loyal business over the past year. This simple endorsement letter would also explain that instead of just sending a Christmas card... the dry cleaner wants to do something special that would benefit his customer’s.  

And that “something” could be if a customer were to take their letter into the jeweller’s place of business -- before a certain deadline in the run-up to Christmas -- they would receive, say, an exclusive 20% discount on any purchase made over £50.  

Here’s an example of how that letter could read:

Now, the dry cleaner would, as I said, send that “folksy” endorsement letter out to all 5,000 of his customers.

What would happen next?

Well, it’s highly likely a good percentage (as many as 30%) of the dry cleaner’s customers would... upon receiving such a letter... decide to take a trip down to the jeweller’s to claim on the exclusive discounted offer.

How much “found revenue” would this simple joint venture generate?

Of course, it’s impossible to say for sure. But, let’s crunch some hypothetical (yet realistic) numbers.

Let’s say just 20% of the dry cleaner’s customers (i.e., 1,000 customers) bothered to act on the letter and purchased jewellery as per the exclusive offer.

Let’s also say that the average spend (after the 20% discount) was just £60.

 Hmm. According to my trusty calculator that would mean the simple joint venture outlined above would generate...  

£60,000.00 In “Found Revenue”

Which could happen in just a few weeks.

Or even a few days.

And here’s what’s important:

 In the above scenario, the jeweller and the dry cleaner would be over the moon because they would split the £60,000.00 down the middle. The jeweller would take half the revenue (because he made sales of jewellery). And the dry cleaner would take half the revenue (because he was providing the asset of the 5,000 customers he’s built a relationship with over the years).

In other words, after all the dust has settled and the revenue from the joint venture “divvied up”, the jeweller would walk away with an extra £30,000.00. And the dry cleaner would walk away with extra £30,000.00.

But you cry:

What if you were the “poor” jeweller?  Wouldn’t you lose money “giving away” 20% of the “shop window” price?

No.  In this particular case 1,000 people (20% of the dry cleaner’s customer base) would have taken you up on your special offer.

Sure, you wouldn’t be selling those people at “shop window” prices -- but, the “trade off” would be you now have an almost immediate “fresh supply” of 1,000 customers. And those 1,000 customers would probably have taken you years to attract through conventional advertising.

And let’s not forget…

With An Appropriately Structured Joint
Venture Deal — You Have Practically Zero
Advertising Or Marketing Cost

Which is definitely not the case with conventional advertising and marketing methods.

But even all that is to overlook the true power of joint venture marketing.

You see, a certain percentage of people who respond to a joint venture offer will continue to purchase from the endorsed business… perhaps for years to come!

An example: let’s be conservative and assume only 10% of those 1,000 people who took advantage of the dry cleaner’s endorsed offer… were to continue to patronize the jewellery store over the following year.  Let’s also say the average total expenditure per those customers for the following year was just £300.

Do you realise how much extra “found” revenue that is for the endorsed business (i.e., the jewellery store) over the next year alone?

Let’s crunch the numbers again. Let’s see now: 100 (10% of 1,000) x £300 =

An Additional £30,000.00 In “Found” Cash
Flow Revenue Over The Following Year

Repeat that volume of business for the next 5-years... and... all of a sudden... that one simple joint venture is worth £150,000.00 in “found revenue” to the endorsed business.

It starts to look pretty exciting when you think about it like that, wouldn’t you agree?

Especially since it illustrates that...

The Generation Of Additional Cash Flow
Revenue Doesn’t Have To Come From Your
Own Business

In other words...

You can generate additional cash flow revenue for your business by leveraging off the “unexploited assets” (i.e., customer list) of other businesses.

In any case, what you have just cast your eyes over is a quick “meat and potatoes” example of joint venture marketing. Again, the purpose of the example is to demonstrate the kind of “marketing mindset” I bring to the table... along with... the kind of cash flow revenue I can generate for the right business.

So here’s a question for you:

Does the unconventional (maybe even “alien”) cash flow generation strategy I’ve just shared with you — called joint venture marketing — make you a little queasy?

If so, it’s a good indicator that you are not a “good fit” for my Cash Flow Consulting™. Which means...

You Should Definitely NOT Contact Me For A
FREE Cash Flow Generation Analysis™

Why so?

It comes down to this: the joint venture marketing strategy (outlined in the example scenario above) is just one of many unconventional business cash flow generation strategies I “have up my sleeve.” And so look, if the above “meat and potatoes” joint venture strategy doesn’t “gel” with you... well... my more advanced cash flow generation strategies will be completely wasted on you.

Maybe that sounds harsh.

But like I said a few paragraphs back, the purpose of this message is not so much to sell you on hiring me for my Cash Flow Consulting™ — (savvy business owners will make that decision for themselves)  — the real purpose of this message is to “unsell” the wrong kind of business owner from getting in contact with me in the first place.

After all, as I’m sure you’ll agree, there’s no point any business owner hiring me for my Cash Flow Consulting™IF they never have the courage to implement any of the advice, ideas or strategies I “feed” them.

 I’m sure you understand.

Anyway, all I’m going to say as part of my “pitch” is this: When it comes to marketing strategy and generating additional business cash flow revenue...

 I’ve Proven Myself Over And Over

With monetary results. In the real world. For real businesses.

Why not cast your eye over just a few of the comments I’ve received from happy clients I’ve worked with – check out the boxes down the right hand side of this page.

In any case, here’s just a quick “snap shot" of the marketing and cash flow generating strategies I can help you implement in your business if you are accepted as a client of my Cash Flow Consulting™:

• How to COMBINE offline marketing with online marketing so you run rings around your competition – this “fusion strategy” is especially effective if you’re up against a MAMMOTH corporate outfit with money to burn on marketing.

• How to immediately add an extra 20% to 60% profit to your bottom line... without any out of pocket expenditure.

• An 8-step automated client attraction system that will “spit out” an almost endless supply of qualified prospect’s who are itching to do business with you -- and will continue to do business with you for years to come.

• Exactly what you should say in your “reduced cost” newspaper, magazine or Yellow Pages ad to “divert” all prospects to your business (and only your business) – this will increase the profits from your advertising by a factor of 400% or more.

• How to position your business as the “obvious solution” in the mind of a prospect! Once you’ve done this prospects will be afraid of doing business with any of your competitors – even if you competitors have been dominating your market for the last 20-years or more.

• How to easily track the response to all your advertising -- so you know (virtually to the penny) exactly how much revenue your advertising is generating. Once you know this you’ll never waste money on ineffective advertising again.  

• How to use “audio interviews” to establish yourself as the ULTIMATE EXPERT in your industry. The added bonus of this strategy is you’ll be able to sell to prospects 24/7 – even while you’re asleep or on holiday half way around the world. I can almost guarantee nobody else in your industry is doing this.

• And even...

How To Significantly Increase Your Bottom-Line
Profits By Refusing To Sell Your Own
Products Or Services!

Plus a whole lot more than I can cover here.

But what kind of monetary results can you expect from my cash flow generation strategies?

Frankly, I don’t know.

At least not yet.

See until I talk with you personally, and find out more about your particular business, it’s impossible for me to make any kind of assessment on what my cash flow generation strategies would be worth to your business.

That’s why (assuming you meet my conditions below), I suggest you take me up on my FREE cash flow generation analysis™.

Then, during that analysis I’ll be able to give you a clearer idea of what my cash flow generation strategies could realistically be worth to you in monetary terms (based upon your existing business numbers).

But look:   In the mutual interest of everyone involved, I have to be very careful who I agree to take on as a Cash Flow Consulting™ client. Therefore, to ensure neither of us waste each others time – I’ve laid down a few qualification “hoops” you need to “jump through” if you decide you want to explore hiring me for my Cash Flow Consulting™.

To be more specific, even if you’re already itching to jump on the phone with me for your FREE cash flow generation analysis™, please DON’T contact me unless you already have an operational business turning over more that £200,000 a year (sorry, I no longer work with start-ups).

Also, please DON’T contact me unless you pass what I refer to as...

The “ABC Test”

What’s the “ABC Test”?

Let me explain:

“A” stands for Action-orientated. You must be willing to take the necessary action steps to ensure you meet your business and cash flow goals

“B” stands for Bottom-line orientated. What I mean by that is – it’s far better to focus on building a bottom line than building a business. Don’t get me wrong, I’m not saying building a business is bad. Just that no business can exist in the first place if the bottom-line doesn’t support it.

“C” stands for Cheerful. Yes, that’s right, cheerful. I don’t want to work with anyone who has a “toxic” mindset… or… is not easy to get on with. Sorry, I have to feel “in sync” with the people I work with – and have no interest in being your therapist.

Did you pass the “ABC Test”?

Would you like to explore the possibility of working with me personally as one of my select Cash Flow Consulting™ client’s?

If so…

Here’s What You Need To Do Now:

It’s simple:

Just shoot me an email at MichaelSilk01@gmail.com and request your initial FREE 60-minute cash flow generation analysis™. Remember to put “CASH FLOW CONSULTING REQUEST” in the subject line of your email so I don’t miss it or accidentally delete it.

Once I’ve received your email — I’ll get back to you to set up a mutually convenient time for us to jump on the phone for your FREE cash flow generation analysis™ -- which will give us both a chance to see if there’s a good fit between us so we know if it makes sense to work together as part of the Cash Flow Consulting™.

And remember – I want you to hold me to my daring £10,000.00 Challenge:

What else do you need to know?

Well, I want you to know there’ll be no “heavy handed” sales rap from me. That’s not my style. And to be frank…

I Only Want A Handful Of Cash Flow
Consulting™ Clients At Any One Time

This way I can give 100% of myself to each client without “over stretching” myself.

And listen:

If I don’t think I can help you -- I’ll tell you.

If I don’t think I’m the best person to help you – I’ll tell you.

And, if I don’t think you’re quite ready for my Cash Flow Consulting™ – I’ll also tell you.  

Not because I’m being mean. It’s simply because I care about you. And I’d prefer you didn’t jump into something that wasn’t in your best interest.

I see that too many times with other consulting and mentoring programmes – and it doesn’t sit well with me.

And so – my “rule” of business is…

Everybody Wins Or I Won’t “Play”

Hope that’s okay with you!

Anyway, assuming you meet the conditions above, and you want to explore the possibility of becoming a client of my Cash Flow Consulting™ — here, once again, is what you need to do now to set up your 60-minute FREE cash flow generation analysis™:

Email me at MichaelSilk01@Gmail.com -- (remember to put “CASH FLOW CONSULTING REQUEST” in the email subject line) -- and we’ll get the ball rolling from there.

Whatever you decide – I wish for you the best.

Warmly,

Michael Silk.

PS. Due to my current project and client commitments, I’m very selective about any new clients I take on. As it stands, I am restricting my Cash Flow Consulting™ to just two (2) new clients a month.

And by the way, very soon...

The ONLY Way You’ll Be “Let In” To My Cash
Flow Consulting™ Is By Referral

PPS: Remember: My Cash Flow Consulting™ comes with a guarantee you won’t find surpassed by any other marketing consultant or advertising agency on the planet. Namely, if we decide to go forward with the Cash Flow Consulting™ for a period of 12-months...

This way, I always shoulder all the risk. Not you.

So – if you meet my conditions and while I’m still accepting new clients -- contact me at MichaelSilk01@Gmail.com to set up your 60-minute FREE cash flow generation analysis™.

Copyright 2008 - 2009 © Michael Silk. Cash Flow Cunsulting Group™ All Rights Reserved.

Michael Silk.

Direct Response Copywriter & Marketing Strategist

2 The Compasses, Leigh,

Kent. TN11 8HT. United Kingdom.

T. (U.K.) +44 (0)1892 871446

E. MichaelSilk01@Gmail.com